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designing trust in a sensitive digital health experience_

designing trust in a sensitive digital health experience_

designing trust in a sensitive digital health experience_

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[client]

PrestaShop

[year]

2025

[category]

Product Design, Web Design

Designing patient journeys that convert without compromising trust. Clear priorities and a mobile-first approach guide patients from first interaction to booking — allowing conversion to happen naturally.

Designing patient journeys that convert without compromising trust. Clear priorities and a mobile-first approach guide patients from first interaction to booking — allowing conversion to happen naturally.

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Project Summary

"The project required sensitivity as well as clarity. Marko helped simplify a complex medical offering while strengthening the commercial foundations behind it. Patient journeys became clearer, and the business saw tangible progress as a result. A dependable partner in a high-responsibility environment."

"The project required sensitivity as well as clarity. Marko helped simplify a complex medical offering while strengthening the commercial foundations behind it. Patient journeys became clearer, and the business saw tangible progress as a result. A dependable partner in a high-responsibility environment."

Neal Herman

CEO at Corbenyah

the results

By refining the customer journey and simplifying access to private healthcare online, Fylde drove 7,991 appointments in a single year, over 1,100 of them online, contributing to annual revenue of £1.26M and a more predictable growth model.

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